I started designing for this promotion by first looking at images on the Playa del Carmen resort website. One of the images I came across was the striking image of the tribal warrior with face paint on. Instead of going with a typical beach photo, I thought it would be interesting to use the man as the main visual element. So I cut the man out of the image and placed him on the right of the page, at full length. I then played around with the treatment of the type for the Diamond Destination header, and added the black bar below it, and added the tag line "Cross the border into paradise" in white on top of it. That was the bulk of the design. After that things came together fairly easily.

For the backside of the flyer, I placed the Diamond Destination header in white on top of a black box in the upper left to keep the design consistent with the black bar on the first page. I then made a grid of images on the right side, using photos of the resort, and added the additional text below the header on the left.

I then created web banners, banners for print, and social media images all using the same design elements. For the qualifiers flyer at the end, I decided to give it a little bit of a different look. What makes the design for this flyer is the 1 inch margin around everything. I set  the type for the Diamond Destination header large and bold, set 3 pictures side by side, and added the qualifying peoples names at the bottom.